• Quota attainment as a percentage for each year, since it is the one measure a sales manager trusts before the interview.
• Portfolio size and type: number of customers, annual sales value, and whether it is modern trade, traditional trade, or projects.
• A valid driving licence and mobility, because the role is field-based and candidates who omit it get filtered out.
• Receivables collection experience, since a sale that is not collected does not count and many companies tie commission to collection.
• Fluency in sales-force automation and CRM, because disciplined daily entry is now a requirement rather than an advantage.

• Writing 'increased sales' or 'met company goals' with no percentage or amount, the most repeated and least convincing line in sales CVs.
• Omitting the driving licence and mobility, so the recruiter assumes you have neither and drops the application.
• Naming customers without your scope or the size of the business, so nobody can tell whether you served the account or opened it.
• Mixing several sectors into one summary, which buries the specialist experience the employer is actually hiring for.
• Leaving out the sales systems you have used, when companies ask about them on the first call.

Write your summary in three or four lines in this order: title, years of experience, sector, territory and portfolio size, then quota attainment. Example: 'Sales Representative with 6 years in FMCG covering Riyadh with a 90-customer portfolio, hit target four years running at an average of 112%.' The number in the first line is what makes a sales manager keep reading, and state both 'Sales Representative' and the Arabic title so the ATS matches them.

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• How to Tailor Your CV to Each Job Posting